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Vidit Aatrey – Meesho
Vidit Aatrey, the CEO of India’s largest E-commerce and social marketing platform Meesho in India. He was born on June 20, 1991, in Bengaluru, Karnataka, India, and completed his electrical engineering degree from IIT Delhi. He grew up in a supportive family environment that valued education highly. From a young age, he showed a strong passion and drive to overcome challenges—traits that eventually shaped his entrepreneurial path. Before co-founding Meesho in 2015, Aatrey gained experience at ITC and InMobi.
Meesho – the beginning
Vidit Aatrey and Sanjeev Barnwal are Co-Founders of Meesho. In 2015, Meesho was started under the name of FASHNEAR. Like Swiggy or Zomato. FASHNEAR initiallystarted the idea of fashion-related goods and allowed customers to buy clothes and fashion accessories from shops in their locality.Local businesses selling apparel and accessories can register with the FASHNEAR app, and customers can order from these local shops. However, the co-founders soon noticed some faults in the FASHNEAR business model. Some major difficulties they noticed were that consumers were not very worried about buying clothes from local shops. In addition, the shop holders also wanted to increase sales by selling their products online in different places in the country rather than selling their products locally. These problems stimulated Vidit and Sanjeev to develop a better business model.
By the end of 2015, Fashnear was retitled as ‘Meesho.’ Meesho is an online reseller platform that connects manufacturers to resellers. Manufacturers list their commodities in the Meesho app, which allows wholesalersto choose from any of their products and sell them to customersusing social platforms such as WhatsApp, Facebook, and Instagram. Meesho has empowered and inspired countless female entrepreneurs by providing them with a platform to start and grow their own businesses from home.
Meesho’s Present Status
The Indian eCommerce market is predicted to develop significantly, attaining an estimated value ofUSD 112.93 billion in 2024, according to a Statista report analysis.
The market is expected to maintain its upward trend and reach USD 299.01 billion by 2029, with a compound annual growth rate (CAGR) of 21.5% over the forecast period of 2024 to 2029. This development trend highlights the vigorous expansion and considerable forecasts found in India’s eCommerce industry.